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| Vladimir Putin e Xi Jinping em Moscovo, julho 2017. |
Por onde passará o Tordesilhas 2.0?
Vem aí um novo debate. Chama-se Sharp Power. Por onde passará a próxima fronteira entre o Ocidente e o Oriente? Se fosse por Portugal, onde a penetração chinesa é já muito apreciável, se não mesmo exagerada, tal significaria a capitulação de toda a Europa ao novo e cada vez mais indisfarçável despotismo asiático. Infelizmente, Rússia e China caminham rapidamente em direção ao passado, e o perigo que desta regressão começa a emergir é cada vez mais preocupante. O debate ideológico sobre a democracia, sobre a transparência e a prevalência do estado de direito, e fundamentalmente sobre a liberdade individual e coletiva regressa, pois, quando todos pensávamos que as ditaduras socialistas tinham desaparecido. Não desapareceram. Estão mesmo a ressuscitar com grande cinismo e arrogância.
O recente escândalo da captura do Facebook, por parte da muito obscura
Cambridge Analytica, para a manipulação do eleitorado americano durante a eleição que daria a vitória a Donald Trump, vem certamente justificar os alertas que o bem conhecido
think tank da inteligência estratégica dos Estados Unidos—
Council on Foreign Relations— tem vindo a lançar desde dezembro de 2017.
How Sharp Power Threatens Soft Power
The Right and Wrong Ways to Respond to Authoritarian Influence
By Joseph S. Nye Jr.
in
Foreign Affairs/ Council on Foreign Relations
January 24, 2018
Washington has been wrestling with a new term that describes an old threat. “Sharp power,” as coined by Christopher Walker and Jessica Ludwig of the National Endowment for Democracy (writing for ForeignAffairs.com and in a longer report), refers to the information warfare being waged by today’s authoritarian powers, particularly China and Russia. Over the past decade, Beijing and Moscow have spent tens of billions of dollars to shape public perceptions and behavior around the world—using tools new and old that exploit the asymmetry of openness between their own restrictive systems and democratic societies. The effects are global, but in the United States, concern has focused on Russian interference in the 2016 presidential election and on Chinese efforts to control discussion of sensitive topics in American publications, movies, and classrooms.
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In international politics, soft power (a term I first used in a 1990 book) is the ability to affect others by attraction and persuasion rather than through the hard power of coercion and payment. Soft power is rarely sufficient on its own. But when coupled with hard power, it is a force multiplier. That combination, though hardly new (the Roman Empire rested on both the strength of Rome’s legions and the attractions of Rome’s civilization), has been particularly central to U.S. leadership. Power depends on whose army wins, but it also depends on whose story wins. A strong narrative is a source of power.
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But if sharp power has disrupted Western democratic processes and tarnished the brand of democratic countries, it has done little to enhance the soft power of its perpetrators—and in some cases it has done the opposite. For Russia, which is focused on playing a spoiler role in international politics, that could be an acceptable cost. China, however, has other aims that require the soft power of attraction as well as the coercive sharp power of disruption and censorship. These two goals are hard to combine. In Australia, for example, public approval of China was growing, until increasingly alarming accounts of its use of sharp power tools, including meddling in Australian politics, set it back considerably. Overall, China spends $10 billion a year on its soft power instruments, according to George Washington University’s David Shambaugh, but it has gotten minimal return on its investment. The “Soft Power 30” index ranks China 25th (and Russia 26th) out of 30 countries assessed.
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In public diplomacy, when Moscow’s RT or Beijing’s Xinhua broadcasts openly in other countries, it is employing soft power, which should be accepted even if the message is unwelcome. When China Radio International covertly backs radio stations in other countries, that crosses the line into sharp power, which should be exposed. Without proper disclosure, the principle of voluntarism has been breached. (The distinction applies to U.S. diplomacy as well: during the Cold War, secret funding for anticommunist parties in the 1948 Italian election and the CIA’s covert support to the Congress for Cultural Freedom were examples of sharp power, not soft power.)
Today’s information environment introduces additional complications. In the 1960s, the broadcaster Edward R. Murrow noted that the most important part of international communications was not the ten thousand miles of electronics, but the final three feet of personal contact. But what does that mean in a world of social media? “Friends” are a click away, and fake friends are easy to fabricate; they can propagate fake news generated by paid trolls and mechanical bots. Discerning the dividing line between soft and sharp power online has become a task not only for governments and the press but also for the private sector.
As democracies respond to sharp power, they have to be careful not to overreact, so as not to undercut their own soft power by following the advice of those who advocate competing with sharp power on the authoritarian model. Much of this soft power comes from civil societies—in the case of Washington, Hollywood, universities, and foundations more than official public diplomacy efforts—and closing down access or ending openness would waste this crucial asset. Authoritarian countries such as China and Russia have trouble generating their own soft power precisely because of their unwillingness to free the vast talents of their civil societies.
Moreover, shutting down legitimate Chinese and Russian soft power tools can be counterproductive. Like any form of power, soft power is often used for competitive zero-sum purposes, but it can also have positive-sum effects. For example, if China and the United States wish to avoid conflict, exchange programs that increase American attraction to China, and vice versa, can be good for both countries. And on transnational challenges such as climate change, soft power can help build the trust and networks that make cooperation possible. Yet as much as it would be a mistake to prohibit Chinese soft power efforts simply because they sometimes shade into sharp power, it is important to monitor the dividing line carefully. Take the 500 Confucius Institutes and 1,000 Confucius classrooms that China supports in universities and schools around the world to teach Chinese language and culture. Government backing does not mean they are necessarily a sharp power threat. The BBC also gets government backing but is independent enough to remain a credible soft power instrument. Only when a Confucius Institute crosses the line and tries to infringe on academic freedom (as has occurred in some instances) should it be treated as sharp power.
To respond to the threat, democracies should be careful about offensive actions. Information warfare can play a useful tactical role on the battlefield, as in the war against the Islamic State (or ISIS). But it would be a mistake for them to imitate the authoritarians and launch major programs of covert information warfare. Such actions would not stay covert for long and when revealed would undercut soft power.
The Meaning of Sharp Power
How Authoritarian States Project Influence
By Christopher Walker and Jessica Ludwig
in F
oreign Affairs/ Council on Foreign Relations
November 16, 2017
Although there are differences in the shape and tone of the Chinese and Russian approaches, both stem from an ideological model that privileges state power over individual liberty and is fundamentally hostile to free expression, open debate, and independent thought.
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Beijing and Moscow have methodically suppressed genuine dissent, smeared or silenced political opponents, inundated their citizens with propagandistic content, and deftly co-opted independent voices and institutions—all while seeking to maintain a deceptive appearance of pluralism, openness, and modernity. Indeed, the dazzling variety of content available to consumers helps disguise the reality that the paramount authorities in these countries brook no dissent. In China’s case, a sophisticated system of online manipulation—which includes a vast, multilayered censorship system and “online content monitors” in government departments and private companies who number in the millions—is designed to suppress and neutralize political speech and collective action, even while encouraging many ordinary people to feel as though they can express themselves on a range of issues they care about.
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As the essays in a forthcoming report by the National Endowment for Democracy’s International Forum for Democratic Studies point out, the authoritarians are not engaged in a form of public diplomacy as democracies would understand it. Instead, they appear to be pursuing more malign objectives, often associated with new forms of outwardly directed censorship and information manipulation.
The serious challenge posed by authoritarian sharp power requires a multidimensional response that includes unmasking Chinese and Russian influence efforts that rely in large part on camouflage—disguising state-directed projects as the work of commercial media or grassroots associations, for example, or using local actors as conduits for foreign propaganda and tools of foreign manipulation. It will also require that the democracies, on the one hand, inoculate themselves against malign authoritarian influence that corrodes democratic institutions and standards and, on the other, take a far more assertive posture on behalf of their own principles.
